Organics Kinetics - the idea - was created by Kennedy Michael (Founder and CEO) in 2009. It took him 7 years of research, reference, trial, error and effort to finally incorporate the company on the 7th of January 2015. It took him and the team a further 20 months and 2 days to launch the brand and the store on the 9th of August 2016.
The name Organics Kinetics, when shortened, becomes OK! The exclamation mark is an emphasis of our Vision and Mission. We have seen the planet we live in now change in very negative ways that is harmful to our ecology, environment and health. This is primarily driven by the greed and irresponsibility of the market economy and governments coupled with the ignorance, irresponsibility and lack of options of the general population. These factors are all systemic short term and myopic actions that will have an adverse and far reaching negative effect on this planet and all it’s inhabitants. OK! the brand and the company offers an organic response to these challenges which we hope will create a movement of choice, behaviour, philosophy and action that is a viable alternative to the present system. Which is definitely NOT OK.
We work to make everything OK! again…
The founder’s vision is to see Malaysia and the rest of the world switching from using products, methods, services and practising behaviour that is ecologically toxic and environmentally irresponsible to ones that are ecologically friendly and environmentally responsible.
He feels that this can be achieved only when these products, methods, services and behaviours can be offered at affordable prices that make the existing behaviour redundant coupled with creating awareness and educating individuals and the general population.
1. We commit to offering the highest quality of products, services and information to the general population at the most affordable price possible. We aim to achieve this by constantly innovating our operations, supply chain, distribution chain, product development, procurement, advertising, marketing, promotions and customer involvement.
2. We commit to practicing integrity and responsibility in all aspects of our business and interaction with our customers.
3. We commit to work with and benefit non-governmental, social, charitable, educational, environmental and scientific organisation and initiatives to create revenue, information and awareness streams as well as support them financially, morally and organisationally according to our means. This is a key mission.